Video campaigns

Video creatives

Next: Tertiary-party video VAST tags

Video creatives are video ads that are shown in a publisher video player before, during, or afterwards publisher video content. You can likewise include companion creatives, which are display ads that are shown exterior the video thespian.

Display & Video 360 supports direct upload of standard video files only. Interactive VPAID creatives (containing elements such every bit timers or multiple landing pages) must be uploaded to Studio.

Video file

The raw video nugget y'all upload to Display & Video 360 is known every bit your source file.

Transcodes are alternating versions of your source file generated by Brandish & Video 360 that have unlike formats or backdrop, each designed for specific video players or bandwidths.

Your source file plus any transcodes are all serving files. These serving files each have the aforementioned video content as your original asset, but with unlike properties. The publisher's video player can choose the best version of your asset for each impression, based on factors such as exchange requirements, device type, connectedness speed, and the video player on the site. Multiple serving files can also let users to select different resolutions when viewing your video.

Many publishers require a loftier-quality source file instead of transcoded versions. This is called the mezzanine file. Your uploaded source file will be included as the mezzanine file in VAST 4.0 tags.

Companion creatives (optional)

You lot tin can assign existing display creatives (with epitome or HTML5 assets) to serve effectually the publisher'due south video player. Companions display around the video player while the video is playing and remain after the video has completed.

Limitations

  • Companion creatives must be hosted past Display & Video 360 (you can't assign a creative synced from Campaign Director 360 as a companion).
  • Responsive, data-driven, and rich media creatives cannot be assigned as companions.

Upload a video creative into Brandish & Video 360

You can upload a video artistic directly into Display & Video 360 and assign existing display creatives as companions.

Add a video artistic

  1. Open an advertiser, then click Creatives in the left menu.

  2. On the folio that loads, click New. If you don't see the New button, your advertiser's creatives are managed in Campaign Director 360 and you can skip the rest of this process.
  3. Click Upload and then Video file.
  4. Enter a proper name for the creative in Display & Video 360.

  5. Drag your creative's file from your figurer and drop information technology over "Drag file here". Or, click Upload, then select the source file from your calculator. Video creatives hosted by Display & Video 360 can be up to 1GB, merely some inventory sources may have lower file size limits. See the Guidelines for video creatives for more than information about source file requirements.

    As soon as you lot add a source file, you lot'll see information in the Serving files section as Display & Video 360 generates the transcodes. You can leave the page and piece of work on other things while the transcodes are processing. Come across the section below to acquire more about transcodes in Display & Video 360.

  6. Enter a landing page URL, offset with http:// or https://. If you're using a click tracker URL that redirects to your terminal landing page URL, enter this here.
  7. (Optional) Set upwards a skip button, add a universal advertising ID, or include an OBA icon in the video options section.
    1. If you're using a skip push button in the video, select Include skip push button. This inserts additional skip tracking into the tags for your creative. Skip buttons are overlays on your video that users can click to skip your advertizing content. This setting is bachelor but for VAST three.0 and VAST iv.0 compliant publishers with skippable inventory. It will only display for videos that are longer than seven seconds. The publisher'due south video actor is responsible for overlaying the button. You can also cull the following skip settings:
      • Skip offset: The amount of fourth dimension to play the video earlier the skip button appears. Select and enter either a specific number of seconds or a percentage of the full video duration. This value is simply used when "Include skip button" is enabled.
      • Progress offset: The amount of time before a video view event occurs. Select and either utilise the default value of thirty seconds, enter a specific number of seconds, or enter a percent of the total video duration.
    2. Enter a registered Universal advertizing ID. This industry-wide identifier volition be included in VAST tags. You tin can add IDs from Ad-ID, Clearcast, some other provider, or use a Entrada Manager 360-generated ID.
    3. To add an Online Behavioral Advertising (OBA) compliance icon to the creative, select Use custom OBA icon. Evidon is currently the merely OBA compliance provider supported. Enter the OBA icon details provided past Evidon:
      • Resource URL: Link to the OBA icon file.
      • Program: The name of the OBA compliance program, for example, "AdChoices".
      • Width and tiptop of the icon, in pixels.
      • Choose where to position the icon in the advertising: Upper right, upper left, lower correct, or lower left.
      • Landing page URL: The folio that opens afterward clicking the OBA icon.
      • Click tracking URL: A URL for tracking clicks on the OBA icon.
      • View tracking URL: A URL for tracking OBA icon views.
  8. (Optional) Click Companion creatives to assign existing display creatives as companions.
    • Y'all can only add one creative of each size equally a companion.
    • Companion creatives must be hosted by Brandish & Video 360 (you tin't assign a artistic synced from Entrada Manager 360 as a companion).
  9. (Optional) To add together tracking URLs from your measurement provider, click Serving properties. ClickAdd together URL and then select the type of URL yous want to include. You can enter multiple versions of each type of URL. Don't include whatever HTML tags in the third-political party URL field.
  10. (Optional) Click Additional details to add an integration code or notes.
  11. Save your creative.

You'll see a preview of your video after you salve the creative.

Once a creative has been added to Display & Video 360, the creative will be manually and automatically reviewed to ensure the creative functions correctly and is compliant with the creative policies of both Display & Video 360 and any inventory sources that have explicit artistic requirements. Yous'll come across information most the artistic'due south review condition in the Artistic status tab of the artistic. Learn more about the creative review process.

Available 3rd-political party tracking URLs

  • Impression: Tracks impressions.
  • Click tracking: Tracks clicks. This URL is for tracking only. If you're using a click tracker URL that redirects to your terminal landing folio URL, enter this as the landing page URL in the "Assets" section of the creative.
  • Get-go: Tracks the number of times a user starts playing content.
  • Frst quartile: Tracks the number of times the content plays to 25% of its length.
  • Midpoint: Tracks the number of times the content plays to 50% of its length.
  • Third quartile: Tracks the number of times the content plays to 75% of its length.
  • Consummate: Tracks the number of times the content plays to the end.
  • Mute: Tracks the number of times a user mutes the content.
  • Interruption: Tracks the number of times a user pauses the content.
  • Rewind: Tracks the number of times a user rewinds the content.
  • Full screen: Tracks the number of times a user expands the player to total-screen size.
  • Stop: Tracks the number of times a user stops the content.
  • Custom: Tracks the number of times a user performs a custom click, such equally clicking on a hot spot.
  • Skip: Tracks the number of times a user skips the content.
  • Progress: Tracks an optional time marker agreed upon with the publisher.

Well-nigh transcodes in Display & Video 360

When yous upload a file, Display & Video 360 processes information technology in 2 means:

  • Display & Video 360 validates the asset to make certain information technology works, and may generate a more efficient version.
  • Brandish & Video 360 transcodes the nugget into a number of culling versions that use different file formats or have different properties (resolution, audio scrap rate, and video bit rate), each designed for specific video players or bandwidths. These transcodes give a publisher'southward organisation more options to choose from for each impression on your video and ensures that the appropriate file serves based on the viewer's connection and screen size.

You can find all of the transcodes in the Serving files section of your creative. You lot'll see a condition next to each transcode:

Transcode condition What information technology means
The transcode is in progress. This should only take a few minutes. If information technology takes more than an hour, attempt uploading the source file again.
The transcode is complete and ready to serve.
There's an consequence with the transcode that must be fixed before it can serve.

Oftentimes asked questions

What video file formats does Display & Video 360 support for hosted video creatives?

Display & Video 360 can host video creatives in the following file formats:

  • .avi
  • .mov
  • .mp4
  • .m4v
  • .mpeg
  • .mpg
  • .ogv
  • .webm
  • .wmv

What formats does Display & Video 360 transcode my source file into?

Google Marketing Platform uses Video Ad Serving Template (VAST) specifications to format video creatives.

Notation: Google Marketing Platform will transcode video assets to into files with the same aspect ratios/orientation and at a lower specification. For example, if you upload a horizontal source file with a 4:three aspect ratio, Campaign Managing director 360 will transcode the file into horizontal sizes with lower specifications that also accept a 4:3 aspect ratio.

Horizontal transcodes

File type Resolution Video bit rate (kbps) Audio chip rate (kbps)
3GPP 176 × 144 56 24
3GPP 320 × 240 192 32
MP4 480 × 270 400 64
MP4 640 × 360 400 96
MP4 640 × 360 grand 64
MP4 640 × 360 1500 128
MP4 640 × 480 400 96
MP4 720 × 600 720 96
MP4 854 × 480 720 128
MP4 1024 × 576 1500 96
MP4 1280 × 720 2000 128
MP4 1920 × 1080 4000 128
MP4 Matches source video 20000 192
M3U8 Varies with
connection speed		 Varies with
connection speed		 Varies with
connection speed

Vertical transcodes

File type Resolution Video bit charge per unit (kbps) Audio bit charge per unit (kbps)
3GPP 144 × 176 56 24
3GPP 240 × 320 192 32
MP4 270 × 480 400 64
MP4 360 × 640 400 96
MP4 360 × 640 1000 64
MP4 360 × 640 1500 128
MP4 480 × 640 400 96
MP4 600 × 720 720 96
MP4 480 × 854 720 128
MP4 576 × 1024 1500 96
MP4 720 × 1280 2000 128
MP4 1080 × 1920 4000 128
MP4 Matches source video 20000 192
M3U8 Varies with
connection speed		 Varies with
connectedness speed		 Varies with
connection speed

Square transcodes

File type Resolution Video bit rate (kbps) Audio flake rate (kbps)
3GPP 176 × 176 42 24
3GPP 240 × 240 144 32
MP4 480 × 480 383 64
MP4 640 × 640 386 96
MP4 640 × 640 619 96
MP4 640 × 640 948 64
MP4 640 × 640 1459 128
MP4 720 × 720 695 96
MP4 854 × 854 1170 128
MP4 1024 × 1024 1470 96
MP4 1080 × 1080 3076 128
MP4 1080 × 1080 19299 128
MP4 1920 × 1920 4096 128
M3U8 Varies with
connection speed		 Varies with
connection speed		 Varies with
connection speed

What is OBA and the YourAdChoices Icon?

Equally part of the online ad industry's commitment to protecting consumer privacy, Display & Video 360 supports adding the YourAdChoices Icon to ads that protect consumer privacy in compliance with the Digital Advertising Brotherhood (DAA)'s Self-Regulatory Program for Online Behavioral Advertising.

If you lot partner with an approved compliance service provider (who can ensure your ads are in compliance with the DAA'southward program), you may want to add the YourAdChoices Icon to your creatives. Currently Brandish & Video 360 only supports Evidon.

Do I need to add together an OBA icon if OBA compliance is already turned on in my advertiser settings?

Yes, if you apply Evidon and want to bear witness the OBA icon. The OBA compliance setting in your advertiser's basic details page only works with brandish creatives. For video creatives, can add the OBA icon directly to the artistic, or add the icon in the artistic details page.

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